SEO for Legaltech and Regtech | A B2B case study

André Pitì

2 de February de 2026

🚩From few hundreds to 25k + organic conversions in SERP in the first 6 months
🚩Average SERP ranking from <30 to top 5 in 6 months
🚩 75% time saved in content optimization and technical SEO
🚩Quarterly organic growth jumped to ≈20k+ clicks and ≈1M+ impressions since activation

The Client Aptus.AI – 💼

Aptus AI is a RegTech platform powered by AI that automates regulatory monitoring and legal document analysis.

It offers proprietary technology for legal and regulatory research, plus dedicated modules to support compliance processes for banks, finance managers, asset managers, and legal professionals.

Executive Summary

As an AI-based RegTech platform, the company needed to:

• Support their AI product launches with organic communications and correct web infrastructures
• Kickstart and expand its organic positioning
• Renew their web assets and work on organic ranking

And it’s currently continuing to drive consistent and qualified organic traffic.

Core SEO activities for RegTech

• Creation of custom functions, including AI agents to support marketing processes in the strategic and executive phases
• Strategic SEO plan, competitor analysis, keyword analysis and topical gap mapping
• SEO content plan
• Technical SEO implementation and indexation management for millions of pages
• GEO and optimization experiments for LLMs
• Multi-geographical SEO strategy on 2 core markets
• Content pruning on hundreds of pages
• Marketing enablement with training and upskilling

Integration of the Seoritmo software, including:
SEOritmo’s Tech Bender
SEOritmo’s Make-Rev function
Persona – the SEO AI agent
SEOritmo’s LLM biter – contact us

Disclaimer for this SEO case study

This case study documents the outcome of a iterative set of strategies, tactics and experiment tied to the specific industry and context of the client as a B2B service provider for legaltech.

While many of the workflows are repeatable and scalable, the results should be interpreted as directional, not definitive.

Challenges ⚔

On page/ semantic

🟩 Balancing keyword distribution across different search intents, combating high competition in commercial intents, strengthening informational and navigational-branded queries as priorities

🟩 Identifying opportunities for multiple buyer personas (Chief Compliance, Risk Officer, lawyers)

🟩 Navigating seasonal peaks without losing organic traction

SEOritmo helped us turn organic into the first source of traffic, and one of the primary lead generators for our business. – Enrico Cristalli, Growth manager @Aptus.ai

Technical/ industry-based

🟩 Competing with global suites while maintaining domain authority and avoiding keyword cannibalization

🟩 Ensuring cross-department alignment (paid media, dev, marketing) so that launches do not compromise SEO health

🟩 Multi-platform tech management and indexation for ≈2M programmatic resources

🟩 Internal and external link management Off-page

🟩 Organic CTR gaps (impression vs clicks) kept overlapped and stable

Operational details

🟧 Technical and on-page SEO audits (URL crawl, Core Web Vitals, hreflang, canonicals, redirects, 4xx, meta-elements, structured data, etc.)

🟧 Competition analysis and industry benchmarks + extensive keyword analysis (batches of 10k+) for main web pages, existing and new articles, category pages

🟧 Proprietary AI agents by SEOritmo trained on the client’s business, with:

• Meta-elements and structured data automation with our technical SEO tool
• Automatic optimization and creation of SEO content with our SEO AI content tool
• Conversational agents custom-trained for the client and with proprietary SEO know-how
• Agents dedicated to strategic brainstorming for content production

🟧 AI templates, guides, and workflows that eliminate production bottlenecks (writing, interlinking, schema).

🟧 Alignment with the editorial blog through the EEAT-optimized SEO content plan.

🟧 Recurring audits based on GSC, GA4, Ahrefs, and Screaming Frog with bi-weekly reports, monthly reports, and proactive alerts.

SEOritmo lets us produce and optimize content that generates thousands of organic clicks with little-to-no SEO knowledge. – Enrico Lucia, VP of product @Aptus.ai

If you want to start an SEO/ GEO plan to push your organic growth and generate qualified leads consistently, book an audit by contacting SEOritmo.