The who, what and why of SEOritmo

The SEO boutique software for B2B

SEOritmo is a Spanish-born platform working at an international level.

We connect generative models to your business’ data and workflows to deliver SEO that compounds across Google and AI-native engines.

SEOritmo team

It’s just us people, after all.

André Pitì

Founder

Founder of SEOritmo, SEO specialist and tech geek; background as a copywriter and B2B marketer.

Giacomo Casolo

Founding Engineer

Full-stack software engineer and co-founder specializing in AI development and digital products, with 10+ years of experience in marketing.

Roberta Olivama Borroni

UX/UI Designer

Graphic designer and UX/UI designer with over 7 years of experience in creative direction for brands, social media, and advertising creativity.

Our mission – To democratize SEO

The digital search world is changing too fast for SEO to not be accessible.

The same industry that was leading businesses through their organic success is today doubtful about the future of search.

Generative AI alone is not enough and marketing teams have a lot of tools, but are at loss for skills.

One good way to solve this is through free system that help marketing teams learn while they move better and quicker through the content pipeline.

What we do.

Even when SEO looks dead, our team doesn’t like to pray to the algorithm.

We engineer SEO and content solutions for B2B through hiper-personalized AI.

Marketing teams can access functions to create tech resources and optimized content structures at scale, as well as connect with other data sources for high-quality SEO intelligence and strategy.

We integrate with the Google suite, personalize AI environments with business-specific resources and cross-collaborate with GEO analyzer tools to achieve deep LLM-optimization tactics.

What we don’t do.

We don’t offer another keyword research software or an AI-fluff analyzer.

We are not an AI to just generate content.

In custom projects, we don’t release for the sake of releasing or chase keywords we can’t realistically own.

We know that a single keyboard type can have a domino effect on Google’s algorithms.

The Why and Who

Organic growth is getting weird and costly. Traffic does not translate into qualified demand and AI search seems like it’s making it worse instead of better.

B2B companies

We help B2B companies in fields like IT, Tech, SaaS, Consulting, Legal, Finance/FinTech, Logistics and more achieving and accelerating their organic growth.

Growing startups and scaleups

We also talk to startups and scaleups which want to turn SEO as one of their core acquisition lever.

Marketing agencies

We help marketing or advertising agencies that want to activate or scale their SEO offer for their clients.

Manifesto

We don’t chase vanity metrics. We build compounding, measurable growth. If something in SEO or AI marketing is broken, we say it out loud (and fix it).

Our default mode is honest, proactive, and a little irreverent.

SEOritmo Manifesto

Yes, we like good old ways to showcase our beliefs, values, and work ethic. This nice Manifesto is one of them.

Scalability is customizable.

Personalization is key in B2B but, as the words suggest, unique solutions don’t work on everyone.

That’s why we blended two concepts: unique knowledge about the business and repeatable SEO best practices.

Short, long, both.

SEO is a chess game: the opening reflects a good web structure, quick initial moves pave the way and get the first pieces, and long-term strategy delivers the biggest results until victory.

We earn trust and bring results from day zero with quick wins, while we assemble the long game.

If it doesn’t make sense for the business, we don’t sell it.

Consultancy and marketing in general must be about honesty. If we need to learn it, we tell you first. If it’s not working, we change. If it has risks, we tell first.

Not for everyone.

If there isn’t the tech maturity, flexibility, or budget to make it work, we pass.

Numbers are nothing without goals.

Traffic, rankings, impressions = nice. Revenue, qualified demand, margin, and durable visibility = better.

Evidence must be evident.

We test, measure, and iterate. No “best practices” without a hypothesis and a data trail.

Impact, not hype.

Fewer, better assets that win head-to-head at passage level, on Google as well as on AI-driven surfaces.

It’s with you.

We can act as an extension of your team, an external consultant, or a supportive software provider.

Our Values

Here are the core values that drive our work every day.

Success comes from honesty

• We are honest, even when the truth is inconvenient
• We wonder, but always work for real, tangible and measurable outcomes.
• We are not afraid of admitting mistakes, and pointing out to problems.

AI + HI

Artificial Intelligence works best in synergy with Human Intelligence.

For us, this translates into 3 standpoints:

• Truth – AI makes mistakes: it’s our responsibility to check for truthfulness and correctness
• Tools – we don’t limit ourselves to one tool or model: we aim to get the job done with the best tool, as long as it fits our culture and values
• Connection – what we do with AI must bring real value to human users

Clear problems = clear solutions

If an issue is specific, clear and attributable, we can find solutions that cure the problem, not the symptoms

Results-first, not ego-first

We value recognition and attribution, but recognize that we work as a team for clear goals. Thus, our personal interests should go along with the job, not damage it

Think scalable

The classic “work smart, not hard” means thinking about how ideas can work for multiple scenarios and be scaled with low effort (not just one-off outputs).

Approach is the engine, change is the driver

Our industry is crazy fast and learning might feel difficult or purposeless, at times: we hold on to our core principles and way of working, so that embracing change becomes feasible and healthy.

So they say

SEOritmo helped us turn organic into the first source of traffic, and one of the primary lead generators for our business.
Enrico Cristalli

SSEOritmo lets us produce and optimize content that generates thousands of organic clicks with little-to-no SEO knowledge.
Enrico Lucia

Very much impressed by their insight and knowledge. They also worked with absolute commitment and responsibility. Would recommend them 100%.
Carlos García

SEOritmo suite

Turn your data and content into an organic lead generation machine.

We map sector-specific pains, like long buying cycles, compliance, and low commercial intent for industries and business models like IT, SaaS, Legal, Green Energy and more.

We are here for more

In need of a thorough organic analysis on your industry or competitors?

Want to evaluate an SEO / GEO project to generate more qualified traffic?

Need to make your marketing team capable of doing SEO independently?

Transform needs into solved problems.